Quick tips for Web 2.0 success (Part 1)

Before going into each of the Web 2.0 technologies, here are some important things for your charity or social enterprise to think about before getting started with Web 2.0.

Content is king
With Web 2.0, simply having a presence is not enough - you need to make your content interesting and engaging. If you provide good content, people will return to visit your page, group or channel regularly.

Organise your content
All types of Web 2.0 content rely on tags (descriptive keywords) to categorise content. Be creative with the tags that you link to content. For example, if you are an environmental charity that wants to share a photo, video, blog posting or bookmark about your tree planting programme, you may want to use the tags: organisation-name, tree, trees, plant, planting, seed, seedling, wood, woodland, forest, environment, conservation, green, uk, reforestation, charity

Do regular updates
Make sure you regularly update your content. If the last news story on your Facebook group was six months ago, people will assume you haven't done anything interesting since. If you are unable to update something regularly, don't use that service.

Don't force your content on people
People want to see regular updates on your page, group or channel, but don't want to be spammed. Make sure that supporters aren't receiving group emails from you too frequently.