Quick tips for Web 2.0 success (Part 2)

Target your audience
Make sure the content you post on Web 2.0 sites is written and designed for the audience. Don't reuse content on different sites.

Accept that some criticism is inevitable
Web 2.0 has lots of advantages, but one of the downsides is that it makes it easier for people to publicise their concerns about your work. If people raise reasonable concerns, or state something that is factually inaccurate, make sure you respond to their comments. Irrational comments or esoteric discussions about moral issues do not usually require a response - this is best handled by the community itself.

Monitor your success
Monitor how many users are viewing your content, or joining your group. Focus your time on the sites where you have the most success.

Don't reinvent the wheel
Although most Web 2.0 technologies can be implemented directly on your own website, its better to use existing sites. It takes a lot of time and hard work to create a community from scratch. Getting involved in communities that are already out there is easier and less time consuming.

However, if you have a novel idea for a Web 2.0 site and sufficient resources, it can be a big success. For example, the Dog Trust's Doggy Snaps site has built up a loyal community of dog owners and dog lovers.