Create virtual space for your charity in Second Life

Second Life is a virtual reality social networking application. It is a computer-simulated environment where people interact with each other through avatars.

A few years ago, people were predicting that Second Life would become the internet sensation of the decade, but experts are now predicting its demise.

Second Life is a complex application that takes time to learn how to use. The main way to raise awareness through Second Life is by buying land, which charities can purchase at a discounted rate. Once the land had been bought you need to spend time building an area within Second Life and responding to people who visit that area.

A few UK charities have successfully used Second Life. For example, Save the Children created a Yak Shack in Second Life where they sold virtual yaks to raise money. Contact a Family created a virtual office in Second Life where parents of disabled children could get advice.