Search engine optimisation (SEO) tips for charity websites

This tutorial explains how charities and social enterprises can improve their website's placement in search results.
What is search engine ranking?
Paid search vs free listings
Why does search engine ranking matter?
Will I get great rankings if I follow these tips?
Work out what keywords are important for your charity
Evaluate your charity's website current search engine rankings
Include important keywords in the first paragraph of each page
Make your charity's website more useful
Ask other sites to link to your charity's website

• How to get more incoming links
• Local area directories
• Voluntary sector directories
• Environment and conservation-related directories
• Animal welfare and animal rescue directories
• Fairtrade, ethical and eco-friendly business directories
• Mental health directories
• Disability directories