Charity press release tips

This tutorial explains how charities and social enterprises can write a press release that gets media coverage and helps achieve their organisational goals.

The following tips will help you find the best news stories in your charity and present them to the media effectively.

Tip 1: Think about your charity's goals and target audience
Tip 2: Consider all types of media outlets
Tip 3: Get a news hook for your charity's story
Tip 4: Summarise the story in the first paragraph of a press release
Tip 5: Include personal details and quotes in the press release
Tip 6: Get statistics and photos for your charity's story
Tip 7: Use simple language in the press release
Tip 8: In a crisis, make sure your charity says sorry
Tip 9: Think about timing
Tip 10: Ensure people from the charity are available for comment
Recommended books on charity PR
Recommended websites on charity PR