Finding and shortlisting charity PR agencies

There are many things you can do to find a charity PR agency - a simple Google search on charity PR will bring up various agencies that work with the charity sector. Or a search in Yellow Pages will bring up a list of local PR agencies.

It's always worth trying to get a recommendation - why not chat to other charities to find out whether they have used a PR agency and what their experience was?

There are various things you can do to shortlist agencies (3-5 is a good number to aim for). Most PR agencies have a website, which enables you to research their approach, the services they offer, and the other clients they have worked with.

Decide whether you want to work with a small or large agency. Unless you are a very large charity, small agencies are probably the best option to ensure you are a highly-valued client who rates immediate attention. An agency with a multi-million pound turnover is likely to focus its most talented staff on large corporate clients that are investing vast sums into PR.

Look for an agency that only has expertise in the charity sector, or a few sectors including the charity sector. Check out any testimonials on the agency's website, in particular testimonials from charities. Why not call the charity listed in the testimonial to hear first hand what their experience was of working with that agency?

For more information about Acorn PR's approach visit our About us page. For more information about the charities we have worked with and for examples of our work and testimonials, visit our Clients page.