Tips

Here are tutorials on various marketing topics. These tutorials are written with charities and social enterprises in mind, but may be useful for other organisations also.

Charity press release tips - this tutorial explains how charities and social enterprises can write a press release that gets media coverage and helps achieve their organisational goals.

Google Adwords tips for charities - this tutorial explains how charities and social enterprises can get the best value and results out of paid search.

Graphic design tips for charities - this tutorial explains how charities and social enterprises can design eye-catching marketing materials that put across their message clearly and effectively.

Search engine optimisation (SEO) tips for charity websites - this tutorial explains how charities and social enterprises can improve their website's placement in search results.

Web 2.0 tips for charities - this tutorial explains how charities and social enterprises can make the most out of Web 2.0 technologies, such as social networking, multimedia sharing, blogs and social bookmarking.