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About Ingrid Marson
About us
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Clients
Copywriting for Mind in Mid Herts
Contact us
Graphic design for Hertfordshire PASS
Google Adwords tips
Paid search vs free listings
What is Google AdWords?
What is click-through rate and why should I care?
Tip 1: Work out what you plan to get out of Google AdWords
Tip 2: Calculate how much you can afford to bid for keywords
Tip 3: Choose your keywords carefully
Tip 4: Use negative or phrase keyword matching wherever possible
Tip 5: Don't buy keywords for your organisation name, unless your really need to
Tip 6: Be smart with language and country settings
Tip 7: Include the search keywords in the Google Ad
Tip 8: Write a selling ad
Tip 9: Link to the relevant page on your website
Tip 10: Monitor your ads
Tip 11: Get Google AdWords for free! (if you are a charity)
Graphic design tips
Tip 1: Use Desktop Publishing software to create your design
Tip 2: Collect marketing materials from other organisations
Tip 3: Choose fonts carefully
Tip 4: Choose appropriate colours that work well together
Tip 5: Include photos or graphics
Tip 6: Keep the layout simple
Sample layout for a poster or flyer (single image)
Sample layout for a poster or flyer (multiple images)
Sample layout for a three-fold DL leaflet
Tip 7: Be concise and cut out any unnecessary text
Tip 8: Leave plenty of white space
Tip 9: Get your marketing materials professionally printed
Recommended graphic design books
More recommended graphic design books
Home page
PR for Age Concern Hertfordshire
PR for Marie Curie Cancer Care
PR for Hertfordshire PASS
PR for The Horse Trust
Press Release tips
Tip 1: Think about your goals and target audience
Tip 2: Consider all types of media outlets (1)
Consider all types of media outlets (2)
Tip 3: Get a news hook for your story
Tip 4: Summarise your story in the first paragraph of the press release
Tip 5: Include personal details and quotes in the press release
Tip 6: Get statistics and photos for your story
Tip 7: Use simple language in the press release
Tip 8: In a crisis, say sorry
Tip 9: Think about timing (1)
Think about timing (2)
Tip 10: Make yourself available for comment
Recommended Books
Recommended Websites
Recommended Websites 2
Ask Charity website
Search engine optimisation (SEO) tips
What is search engine ranking?
Paid search vs free listings
Why does search engine ranking matter?
Will I get great rankings if I follow these tips?
Tip 1: Work out what keywords are important for your organisation
Tip 2: Evaluate your current search engine rankings
Table of search engine rankings and analysis
Tip 3: Include important keywords in the first paragraph of each page
Tip 4: Make your website more useful
Tip 5: Ask other sites to link to your website
How to get more incoming links (1)
How to get more incoming links (2)
Local area directories
Voluntary sector directories
Environment and conservation-related directories
Animal welfare and animal rescue directories
Fairtrade, ethical and eco- friendly business directories
Mental health directories
Disability directories
Tip 6: Use descriptive page titles
Vary your page titles
Descriptive filenames and directory structures
Tip 7: Add meta information to all pages
Tip 8: Improve the accessibility of your website
Tip 9: Create a site map for your website and submit it to Google
Tip 10: Track your progress and emulate the success of popular pages
Services
Tips Home page
Web 2.0 tips
What is Web 2.0?
Categories of Web 2.0 technologies
Why should I care about Web 2.0?
Quick tips for Web 2.0 success - Part 1
Quick tips for Web 2.0 success - Part 2
Tip 1: Share your charity's videos on YouTube
Tip 2: Share your charity's photos on Flickr
Tip 3: Network with other organisations on LinkedIn
Tip 4: Find friends for your charity with Facebook
Tip 5: Reach out to young people with MySpace or Bebo
Tip 6: Create virtual space for your charity in Second Life
Tip 7: Edit your charity's entry on Wikipedia
Tip 8: Create a blog for your charity
Tip 9: Get involved in online discussions
Tip 10: Microblog for your charity with Twitter
Tip 11: Promote your web links through social bookmarking
Tip 12: Encourage online donations to your charity
Comparison of charity online donation services
Website design for Mind in Mid Herts
Acorn Public Relations Ltd is a limited company no. 06386021.
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