Sitemap

• Paid search vs free listings
• What is Google AdWords?
• What is click-through rate and why should I care?
• Tip 1: Work out what you plan to get out of Google AdWords
• Tip 2: Calculate how much you can afford to bid for keywords
• Tip 3: Choose your keywords carefully
• Tip 4: Use negative or phrase keyword matching wherever possible
• Tip 5: Don't buy keywords for your organisation name, unless your really need to
• Tip 6: Be smart with language and country settings
• Tip 7: Include the search keywords in the Google Ad
• Tip 8: Write a selling ad
• Tip 9: Link to the relevant page on your website
• Tip 10: Monitor your ads
• Tip 11: Get Google AdWords for free! (if you are a charity)

• Tip 1: Use Desktop Publishing software to create your design
• Tip 2: Collect marketing materials from other organisations
• Tip 3: Choose fonts carefully
• Tip 4: Choose appropriate colours that work well together
• Tip 5: Include photos or graphics
• Tip 6: Keep the layout simple
• Sample layout for a poster or flyer (single image)
• Sample layout for a poster or flyer (multiple images)
• Sample layout for a three-fold DL leaflet
• Tip 7: Be concise and cut out any unnecessary text
• Tip 8: Leave plenty of white space
• Tip 9: Get your marketing materials professionally printed
• Recommended graphic design books
• More recommended graphic design books

• Tip 1: Think about your goals and target audience
• Tip 2: Consider all types of media outlets (1)
• Consider all types of media outlets (2)
• Tip 3: Get a news hook for your story
• Tip 4: Summarise your story in the first paragraph of the press release
• Tip 5: Include personal details and quotes in the press release
• Tip 6: Get statistics and photos for your story
• Tip 7: Use simple language in the press release
• Tip 8: In a crisis, say sorry
• Tip 9: Think about timing (1)
• Think about timing (2)
• Tip 10: Make yourself available for comment
• Recommended Books
• Recommended Websites
• Recommended Websites 2
• Ask Charity website

• What is search engine ranking?
• Paid search vs free listings
• Why does search engine ranking matter?
• Will I get great rankings if I follow these tips?
• Tip 1: Work out what keywords are important for your organisation
• Tip 2: Evaluate your current search engine rankings
• Table of search engine rankings and analysis
• Tip 3: Include important keywords in the first paragraph of each page
• Tip 4: Make your website more useful
• Tip 5: Ask other sites to link to your website
• How to get more incoming links (1)
• How to get more incoming links (2)
• Local area directories
• Voluntary sector directories
• Environment and conservation-related directories
• Animal welfare and animal rescue directories
• Fairtrade, ethical and eco- friendly business directories
• Mental health directories
• Disability directories
• Tip 6: Use descriptive page titles
• Vary your page titles
• Descriptive filenames and directory structures
• Tip 7: Add meta information to all pages
• Tip 8: Improve the accessibility of your website
• Tip 9: Create a site map for your website and submit it to Google
• Tip 10: Track your progress and emulate the success of popular pages

• What is Web 2.0?
• Categories of Web 2.0 technologies
• Why should I care about Web 2.0?
• Quick tips for Web 2.0 success - Part 1
• Quick tips for Web 2.0 success - Part 2
• Tip 1: Share your charity's videos on YouTube
• Tip 2: Share your charity's photos on Flickr
• Tip 3: Network with other organisations on LinkedIn
• Tip 4: Find friends for your charity with Facebook
• Tip 5: Reach out to young people with MySpace or Bebo
• Tip 6: Create virtual space for your charity in Second Life
• Tip 7: Edit your charity's entry on Wikipedia
• Tip 8: Create a blog for your charity
• Tip 9: Get involved in online discussions
• Tip 10: Microblog for your charity with Twitter
• Tip 11: Promote your web links through social bookmarking
• Tip 12: Encourage online donations to your charity
• Comparison of charity online donation services