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Clients and examples of work
- PR for The Horse Trust
- PR for Hertfordshire Hearing Advisory Service
- PR for Hertfordshire PASS
- PR for Age Concern Hertfordshire
- PR for Marie Curie Cancer Care
- Copywriting for Mind in Mid Herts
Home page
Services
Staff
Tips Home page
Fundraising tutorial
- Fundraising Tutorial - index
- Funding from Grants, Trusts and Foundations
- Corporate Donations and Sponsorship (1)
- Community Fundraising
- Community Groups who Fundraise for Charity - Adult Groups
- Community Groups who Fundraise for Charity - Young People Groups
- Event Fundraising
- Personal Donations
- Legacies
- Gift Aid
- Cashback and Incentive Websites
- Recycling schemes
- eBay for Charity
- Charity Gifts
- Radio Appeals
Google Adwords tips
- Google Adwords tips - index
- Paid search vs free listings
- What is Google AdWords?
- What is click-through rate and why should I care?
- Work out what you plan to get out of Google AdWords
- Calculate how much you can afford to bid for keywords
- Choose your keywords carefully
- Use negative or phrase keyword matching wherever possible
- Don't buy keywords for your organisation name, unless your really need to
- Be smart with language and country settings
- Include the search keywords in the Google Ad
- Write a selling ad
- Link to the relevant page on your website
- Monitor your ads
- Get Google AdWords for free! (if you are a charity)
Graphic design tips
- Graphic design tips - index
- Use Desktop Publishing software to create your design
- Collect marketing materials from other organisations
- Choose fonts carefully
- Choose appropriate colours that work well together
- Include photos or graphics
- Keep the layout simple
- Sample layout for a poster or flyer (single image)
- Sample layout for a poster or flyer (multiple images)
- Sample layout for a three-fold DL leaflet
- Be concise and cut out any unnecessary text
- Leave plenty of white space
- Get your marketing materials professionally printed
- Recommended graphic design books
How to choose a PR agency for your charity
- How to choose a PR agency for your charity - index
- What is PR and different types of PR
- Tips on finding a good charity PR agency
- Why charities should avoid paying retainers
- Draft a PR brief for your charity
- Finding and shortlisting charity PR agencies
- Approaching PR agencies and the selection process
- Questions to ask potential PR agencies
- Tips on moving PR agency
- Measuring your PR agency's performance
Press Release tips
- Press Release tips - index
- Think about your goals and target audience
- Consider all types of media outlets (1)
- Consider all types of media outlets (2)
- Get a news hook for your story
- Summarise your story in the first paragraph of the press release
- Include personal details and quotes in the press release
- Get statistics and photos for your story
- Use simple language in the press release
- Create a Notes for Editors section
- Think about timing (1)
- Make yourself available for comment
- Recommended Books
- Recommended Websites (1)
Search engine optimisation (SEO) tips
- Search engine optimisation (SEO) tips - index
- What is search engine ranking?
- Paid search vs free listings
- Why does search engine ranking matter?
- Will I get great rankings if I follow these tips?
- Work out what keywords are important for your organisation
- Evaluate your current search engine rankings
- Include important keywords in the first paragraph of each page
- Make your website more useful
- Ask other sites to link to your website
- How to get more incoming links (1)
- How to get more incoming links (2)
- Local area directories
- Voluntary sector directories
- Environment and conservation-related directories
- Animal welfare and animal rescue directories
- Fairtrade, ethical and eco- friendly business directories
- Mental health directories
- Disability directories
- Use descriptive page titles
- Add meta information to all pages
- Improve the accessibility of your website
- Create a site map for your website and submit it to Google
- Track your progress and emulate the success of popular pages
Web 2.0 tips
- Web 2.0 tips - index
- What is Web 2.0?
- Categories of Web 2.0 technologies
- Why should I care about Web 2.0?
- Quick tips for Web 2.0 success (1)
- Share your charity's videos on YouTube
- Share your charity's photos on Flickr
- Network with other organisations on LinkedIn
- Find friends for your charity with Facebook
- Reach out to young people with MySpace or Bebo
- Create virtual space for your charity in Second Life
- Edit your charity's entry on Wikipedia
- Create a blog for your charity
- Get involved in online discussions
- Microblog for your charity with Twitter
- Promote your web links through social bookmarking
- Encourage online donations to your charity
- Comparison of charity online donation services
